THE EVENT COLLECTIVE

OPERATIONS MANAGER
Austin, TX » (Nov. 2019 - Present)

Management: Promoted in three months to Manager. Supervised a team of 5 overseeing all moving parts of the Operations team. Duties included: daily roundup meetings, budgeting, tier scheduling multiple employees to cover our 15-hour operations day, and task distribution.

Logistics: This role required constant strategic thinking coped with quick actions to the vast number of moving parts in the organization. Some duties included: route planning, inventorying, (un)packing event equipment, and reporting to the executives on weekly/event performance.

Consultant: Due to cost-savings and an excelled performance by the Operations team, I was asked to meet weekly with our Executive team. My role in these meetings were to provide insight, opinions, opportunities, challenges and solutions to not only our day-to-day operations, but for our brand’s expansion into new ventures.

CAMP HOUSE CONCERTS

CO-FOUNDER + MARKETING DIRECTOR
Nixon, TX » (Sep. 2016 - Present)

Entrepreneurship: Established a concert venue that operates 5+ annual events with an average attendance of 250. Developed and communicated business plan outlining short and long term growth objectives and associated costs.

SEO: Leveraged our niche-website into a popular “country music industry news source” that averages ~10K monthly views. This was accomplished by creating content with unique headlines and consistent keywords while delivering unique content where the subject material was sparse. Applied proper SEO approaches to deliver top level rankings in search results. Content was created and written for “how our audience googled” while maintaining company integrity and sticking to our brand guide.

Social Media: Established multi-media campaigns for each event achieving maximum exposure for new branding and logo identity. Provided timely materials to customers and local publications: press releases, blog, and newsletters.

Promotional Advertising: Authored various scripts per event for radio and podcast spots to promote events. Targeted the script for the audience hearing the promotion which sometimes led to multiple scripts in different markets.

WARRIORS BASEBALL ACADEMY

DIGITAL + CREATIVE MARKETING DIRECTOR
Houston, TX » (May 2017 - Nov. 2020)

Branding: Redesigned company website to establish a more user friendly experience. Created a brand guide to restructure company’s identity. Streamlined consistent branding across all media platforms: email marketing, web, social media, logo and graphic designs, and events.

Communication: Redesigned the communication process with over 30 current teams and potential customers utilizing various media outlets (web, social media, email, print) to increase brand awareness and loyalty. Collected and grew a database from 300 - 3,000 with effective web and social media CTA’s (call-to-action). Leveraged Constant Contact to manage email databases and created monthly newsletters that delivered appropriate content.

Promotional Campaigns: Analyzed multiple marketing avenues across various outlets including mass media publications, TV spots and live entertainment. Based on ROI analysis, designed and developed web and print ads for local publications including Vype Magazine.

Merchandise: Created revenue stream with merchandise program. Generated $3,400 in sales with initial launch.

MATHNASIUM

MARKETING COORDINATOR
Bryan-College Station, TX » (May 2016 - May 2017)

Marketing: Implemented and organized self produced monthly newsletters and promotional emails while targeting multiple customer personas dependent on their current position on the buyer journey. Used drip campaign via Constant Contact that led to a 100% conversion rate. Increased number of customers arriving at the close stage of buyers journey by 350% in seven weeks.

Social Media: Created and managed advertising messages for Facebook, Twitter, Pinterest, Stumble Upon and Waze. Analyzed ROI on social media and AdWords investments. Overlooked microsite to assure appropriate signage and verbiage.

School Liaison: Acted as a liaison between 3 school districts (46 schools) and the marketing department to build relationships and increase brand trust that lead to an increase in customer traffic.

Website Management: Responsible for updating franchise’s microsite on a daily basis with messaging and branding that were consistent with corporate brand guide. Assured monthly campaigns, stemming from corporate, were being run and seen by website traffic.

Communication: Attended Chamber of Commerce events to increase sales and build relationships. Located, registered, planned and executed over 60 community and school events over the course of the year.

INFINITY SPORTS & ENTERTAINMENT

BALLPARK OPERATIONS MANAGER
Brazos Valley Bombers Basebll Franchise (TCL Summer League)
Bryan-College Station » (May 2013 - May 2015)

Quick Look

Oversaw ballpark that had 50K (51,615) fans in 2014 and 57K (57,288) in 2015.
Won back-to-back Texas Collegiate League Championships as a member of the front office staff in 2014 as a full-time intern and in 2015 as a full-time employee.
Increased average attendance by 3% and total attendance by 2% and ranked in the top 10th percentile of 150 Summer Collegiate teams in total attendance during the 2014 season.
Increased average attendance by 11% and ranked top 50 percentile of 375 MiLB, Independant and Summer Collegiate teams in average attendance during the 2015 season.
Raised our “Best Ballpark Rating” by 12% from 2014 to 2015 as operations manager.
In 2015: achieved and maintained 93% partner retention with 120 community partners which effectively helped the sales team generate sponsorship revenues of $289K. This exceeded the goal by $40K for the year.

Operations: Managed and staffed ~80 team members per 30+ games each season to ensure smooth game day operations and enjoyable patron experience. This resulted in an average attendance growth of 26% (2,500 patrons per game) as well as increased season ticket holders to 175. Assisted management with overseeing all facets of the organization (sales, hospitality, baseball operations & field rentals).

Management: Staffed team-members in over 45 game-day positions while maintaining balanced duties. Worked closely with interns by providing guidance and teaching skills to carry out daily tasks. Supplied critical thinking objectives to challenge individuals in real world professional issues. Actively participated in program recruitment, interview processes, and retention of interns. Developed interview skills to properly seek out characteristics of candidates that would mostly impact the program in a positive way.

Sponsorship Sales: Achieved and maintained 93% partner retention with 120 community partners which effectively helped the sales team generate sponsorship revenues of $289K. This exceeded the goal by $40K for the year.

Social Media: Developed skills on social media targeting as well as “Pay per Click” methods. Utilized Twitter, Facebook and Instagram to increase brand exposure. Leveraged Twitter analysis programs to raise total followers by 34%.

BRIAR CLIFF UNIVERSITY

SCHOLARSHIP ATHLETE
Sioux City, IA » (July 2010 - June 2012)

Leadership/Teamwork: Leveraged leadership skills to benefit and positively influence my teammates on and off the field by ensuring the arrival of teammates to practice in a timely manner as well as motivate appropriate study habits. This resulted in the ability to cooperate and succeed with a diverse set of personalities.

Diversity: Sharpened multicultural awareness due to a high diversity of teammates stringing from Canada to Mexico and over 22 different American states.

Now Let's Speak Some Latin

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INFINITY SPORTS AND ENTERTAINMENT

CODY BOX

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